We are not a communication agency, not a creative studio. We are a small group of thoughtful, committed, passionate brand specialists who believe that stories are the most powerful vehicles to connect, engage and move us.

The truth is, a well crafted story is not enough to grab attention in this world. There is no engaging stories without drama.

Drama is the unexpected, the outsider, the underestimated, the hidden in your brand essence able to unlock your emotional potential. Drama is the magic taking your brand outside of its comfort zone and making people remember and desire.

Everybody needs drama.

LE CERCLE

For over 15 years, we unlock brand’s emotional potential through unexpected well crafted stories. During this journey, we have met people who share our vision of contemporary luxury. We like to surround ourselves with their dreams and ambitions to realize our own.

Le Cercle – N*0

Ce mois-ci, l’univers du luxe post-crise vu par 6 personnalités
des médias et de l’art de vivre

Rodolphe Pelosse

CONDE NAST - GQ Publisher France

Jacques-Olivier Chauvin

FAUCHON HOSPITALITY Chairman & CEO

Guillaume de Saint Lager

ORIENT EXPRESS Vice President

Maud Rabin

RARE CHAMPAGNE Global Director

Loïc Danel

GROUPE ESSEC Head of Consumer Goods Practice

Jordane de Villaret

GROUPE ACCOR Global Marketing Strategy Director

THERE IS NO STORY WITHOUT DRAMA.

WE ARE ARTISANS OF THE DRAMA.

Nos réalisations

Positioning of Madame Figaro

Breathing life into a new brand position on the occasion of the magazine’s 40th anniversary

By Charlot - Brand Platform

Designing a new brand platform for By Charlot, a specialist in character plants

Orient Express

Rewriting the essence of the Orient Express as it expands its activities

Parnasse - Positioning

Supporting the repositioning of the Parnasse phone brand

Point de Vue - 75th anniversary

Giving Point de Vue magazine a contemporary image on the occasion of its 75th anniversary

Suze

Renewing the positioning of the Suze spirits brand

Guerlain - Abeille Royale 10 years old

Creating desirability by highlighting 10 years of innovation and scientific expertise

Guide Michelin

Successfully digitising the Michelin Guide with the help of a new brand strategy

Madame Figaro - Cannes Film Festiva

Making the Cannes Film Festival an opportunity for Madame Figaro to reaffirm her position as a “Woman in Motion.”

Burberry - Burberry Fragrance

Imagining a new model of femininity for the launch event of a Burberry fragrance

Dior - Miss Dior

Renewing the brand territory of the iconic Miss Dior fragrance

Dior - Prestige

Revealing the legendary story of Dior Prestige skincare to the world

Dior - Maison Christian Dior

Supporting the upgrading of the Maison Christian Dior private collection

Dior - The Art of Gifting

Creating a new business driver for Parfums Christian Dior

Armani - Sì Circle

Engaging women worldwide around the values of Armani Si

Grazia - Grazia

Reinforcing brand attachment for the launch of the new Grazia magazine format

J.M. Weston - Digital

Captivating every new generation and strengthening the international reputation of the famous French shoemaker

La Prairie

Highlighting La Prairie’s scientific expertise through a distinguished expression territory

Givenchy - The Soin Noir

Imagining the communication territory for Givenchy’s Soin Noir

Drama is the unexpected, the outsider, the underestimated, the hidden in your brand essence able to unlock your emotional potential. Drama is the magic taking your brand outside of its comfort zone and making people remember and desire.

Everybody needs drama.

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