GROUPE ACCOR  Global Marketing Strategy Director

What is your vision of post-crisis luxury?

For me, it’s a real return to basics. It’s a personal kind of luxury, where what others see is no longer important. It’s a luxury that’s a little less formal and a little less social.

How are consumers’ needs and desires evolving in the post-crisis period?

I think there is a real appetite for congruence, we no longer want to simply enjoy something. We want to know where the product comes from, why it was made, by whom and we want great stories. We want to support: “I buy, therefore I support, I believe in”, it is a slightly more committed act that is no longer compulsive buying.

What about love?

It is less a love for oneself, a love of things, perhaps more a love for others, love shared with others and the love one person offers to another.