Engaging women worldwide around the values of Armani Si
DRAMA initiates a dialogue between influential women from around the world. The Si Women’s Circle is a think tank of modern feminism. The Si Women’s Circle is the meeting point for passionate women from different spheres and countries who have in common they have said YES to their dreams. The Si Women’s Circle’s powerful voice and locally deployed mentoring program has been emulated all around the world. As a result, a sounding board 10 x bigger than a classic advertising campaign and a reinforced commitment over the long term.
Grand Prix Stratégies du Luxe 2017 in the Promotional campaigns, Press, Public relations, Special campaigns and Sponsorship category