Reinforcing brand attachment for the launch of the new Grazia magazine format
By following the editorial teams (journalists, columnists, editor, production team, etc.) on a daily basis, DRAMA plunged into the intimacy of the Grazia production process. The atypical spirit of the brand is embodied through these unique personalities who make up the magazine. In the form of a gallery of portraits in the manner of Instagram stories, this audacious campaign conveys the creative energy of the title, builds an offbeat brand personality and encourages reinforced attachment to the medium.