Captivating every new generation and strengthening the international reputation of the famous French shoemaker
By associating the brand with a world of underground culture, DRAMA transforms the e-commerce platform in the media. Personalities from various backgrounds are given the opportunity to speak, united by the same love of J.M. Weston’s values: stripped of its sanctity, yet with audacious elegance. Evoking their artistic backgrounds, they become a new source of inspiration for a multi-generational and international target audience. The result is a designer at the forefront, at the heart of a creative process, J.M. Weston products embodied by influential people and a desirable and high-performance e-commerce platform.