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Captivating every new generation and strengthening the international reputation of the famous French shoemaker

 

STRATEGY

By associating the brand with a world of underground culture, DRAMA transforms the e-commerce platform in the media. Personalities from various backgrounds are given the opportunity to speak, united by the same love of J.M. Weston’s values: stripped of its sanctity, yet with audacious elegance. Evoking their artistic backgrounds, they become a new source of inspiration for a multi-generational and international target audience. The result is a designer at the forefront, at the heart of a creative process, J.M. Weston products embodied by influential people and a desirable and high-performance e-commerce platform.

other achievements

Positioning of Madame Figaro

Breathing life into a new brand position on the occasion of the magazine’s 40th anniversary

By Charlot - Brand Platform

Designing a new brand platform for By Charlot, a specialist in character plants

Orient Express

Rewriting the essence of the Orient Express as it expands its activities

Parnasse - Positioning

Supporting the repositioning of the Parnasse phone brand

Point de Vue - 75th anniversary

Giving Point de Vue magazine a contemporary image on the occasion of its 75th anniversary

Suze

Renewing the positioning of the Suze spirits brand

Guerlain - Abeille Royale 10 years old

Creating desirability by highlighting 10 years of innovation and scientific expertise

Guide Michelin

Successfully digitising the Michelin Guide with the help of a new brand strategy

Madame Figaro - Cannes Film Festiva

Making the Cannes Film Festival an opportunity for Madame Figaro to reaffirm her position as a “Woman in Motion.”

Burberry - Burberry Fragrance

Imagining a new model of femininity for the launch event of a Burberry fragrance

Dior - Miss Dior

Renewing the brand territory of the iconic Miss Dior fragrance

Dior - Prestige

Revealing the legendary story of Dior Prestige skincare to the world

Dior - Maison Christian Dior

Supporting the upgrading of the Maison Christian Dior private collection

Dior - The Art of Gifting

Creating a new business driver for Parfums Christian Dior

Armani - Sì Circle

Engaging women worldwide around the values of Armani Si

Grazia - Grazia

Reinforcing brand attachment for the launch of the new Grazia magazine format

La Prairie

Highlighting La Prairie’s scientific expertise through a distinguished expression territory

Givenchy - The Soin Noir

Imagining the communication territory for Givenchy’s Soin Noir