Supporting the upgrading of the Maison Christian Dior private collection
STRATEGY
DRAMA supports Christian Dior House in its new international retail challenges by using the evocative power of Parisian architecture to create a unique and intimate universe around the fragrances of the Maison Christian Dior private collection. In this way, DRAMA draws upon the fashion for designer apartments by devising original point-of-sale concepts designed as intimate places dedicated to the love of fragrance.