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Imagining the communication territory for Givenchy’s Soin Noir

STRATEGY

DRAMA embodies the uniqueness of Givenchy beauty by adopting cinematic codes and powerful contrasts. Creating a bridge between fashion house and skincare, expressed through a communication territory focussing on the sea bed and its black gold, DRAMA demonstrates the superiority of Soin Noir in its category and offers Givenchy international deployment through a digital and retail content strategy.

other achievements

Positioning of Madame Figaro

Breathing life into a new brand position on the occasion of the magazine’s 40th anniversary

By Charlot - Brand Platform

Designing a new brand platform for By Charlot, a specialist in character plants

Orient Express

Rewriting the essence of the Orient Express as it expands its activities

Parnasse - Positioning

Supporting the repositioning of the Parnasse phone brand

Point de Vue - 75th anniversary

Giving Point de Vue magazine a contemporary image on the occasion of its 75th anniversary

Suze

Renewing the positioning of the Suze spirits brand

Guerlain - Abeille Royale 10 years old

Creating desirability by highlighting 10 years of innovation and scientific expertise

Guide Michelin

Successfully digitising the Michelin Guide with the help of a new brand strategy

Madame Figaro - Cannes Film Festiva

Making the Cannes Film Festival an opportunity for Madame Figaro to reaffirm her position as a “Woman in Motion.”

Burberry - Burberry Fragrance

Imagining a new model of femininity for the launch event of a Burberry fragrance

Dior - Miss Dior

Renewing the brand territory of the iconic Miss Dior fragrance

Dior - Prestige

Revealing the legendary story of Dior Prestige skincare to the world

Dior - Maison Christian Dior

Supporting the upgrading of the Maison Christian Dior private collection

Dior - The Art of Gifting

Creating a new business driver for Parfums Christian Dior

Armani - Sì Circle

Engaging women worldwide around the values of Armani Si

Grazia - Grazia

Reinforcing brand attachment for the launch of the new Grazia magazine format

J.M. Weston - Digital

Captivating every new generation and strengthening the international reputation of the famous French shoemaker

La Prairie

Highlighting La Prairie’s scientific expertise through a distinguished expression territory