How do you express the brand's personality and the uniqueness of Givenchy Beauty through its product communications?
Brand positioning, Brand content strategy, Digital Storytelling, Artistic Direction, Creative design, Film and visual design and production.
DRAMA designs a sophisticated brand territory and creates cinematographic worlds for the Makeup and Skin care segments. By reinforcing the link between fashion and beauty, digital expression extends the boldness of Givenchy’s creations.
- Enhancement of the reputation of the Givenchy makeup & skin care segments
- Creation of a proprietary brand territory
- Digital deployment of the brand
Amazing little stories
To express the unique personality of Givenchy make-up, DRAMA depicts a dreamlike universe in which the brand's flagship products come to life and become the cinematographic heroes of extraordinary little stories. These sensitive and poetic stories echo the different components of the brand DNA (couture, creation, cinema, humour, music, contrasts and graphic lines). With the Givenchy manufacturing process at the heart of the plot...
Contribution to the digital deployment of the brand
Soin Noir & Blanc