DRAMA supports the evolution of Grazia magazine and designs a bold and cheeky digital campaign.

How do you embody the "lively and passionate" spirit of the magazine's new format?

Editorial strategy, 360 Communication strategy (digital, print, poster), Documentary production.

By bringing to the fore the people who make the magazine with their passion (journalists, columnists, editor-in-chief, intern, production team, etc.), DRAMA delves into the intimacy of the production process and produces video teasers and an Instagram story-style film.

  • The brand attracts 3,420,000 multi-readers each month (ACPM OneGlobal 2017)
  • Community of 730,000 fans (February 2018)

Teaser 1/3

Communication that conveys creative energy and passion, creates meaning, closeness and attachment.

Teaser 2/3

A new graphic writing style that goes beyond the classic codes of the magazine press.

Teaser 3/3

A gallery of sincere portraits which, placed end to end, builds a narrative.

The film #unejournéegrazia

A distribution mechanism borrowed from cinema communication strategies (3 teasers and 1 long film).

Grazia's 3 screen digital audience: 1,267,000 multi-screen Internet users (MNRT Internet Global October 2017)