How do you highlight the high-level scientific and technical expertise of La Prairie while embodying the aura of this exceptional brand?
Brand strategy, image strategy, deployment of 360 tools (digital, print, film, retail).
DRAMA immerses itself in the personality of the brand and creates a brand territory imbued with a culture of prestige. The atmosphere is strong, with no concessions. The emotion is palpable. The chiaroscuro bias gives birth to a range of pure, rare and eternal care. By combining the brand with the unique codes of Swiss fine jewellery, DRAMA reveals all the company's heritage, high-tech and scientific knowledge and expertise.
In 2017, La Prairie continued its strong commercial performance with a 13.5% increase in sales.
Skin Caviar Range
The cinematographic staging borrows from the codes of high-end jewellery. The contemporary and elegant realisation invites the spectator into the intimacy of the development of a precious formula. The classic atmosphere of the laboratory disappears and gives way to a creative workshop where emotion is palpable. The sensuality of the material is thus combined with high technology to give birth to a pure, rare and eternal range.
A 25% INCREASE IN TRAFFIC ON THE BRAND'S DIGITAL PLATFORMS ONE WEEK AFTER THE FILM'S RELEASE