DRAMA creates a bold and differentiating brand territory for the famous French shoemaker and takes charge of the redesign of the e-commerce site.

How do you position the brand in the digital market and develop brand awareness among an international multi-generational target group?

Consultation and strategic thinking, Branding, Digital strategy, Art Direction, Creative design, Content design and Production, E-commerce platform.

By associating the brand with a world of underground culture, DRAMA transforms the e-commerce platform into a brand content site. A genuine invitation to travel within the world of the shoemaker. And so the floor is given over to people of influence and ambassadors.  The creation of a J.M. Weston editorial voice establishes a brand territory that is the company's own. Imbued with a down-to-earth but audacious elegance, DRAMA thus conveys the J.M. Weston spirit through all of the brand's statements.

  • Spontaneous rise in the level of brand awareness to the most beautiful
  • 64% increase in online sales
  • Significant media, PR and ePR impact

The e-commerce platform

The Paris Calling documentary

In the style of the highly acclaimed New York documentary "The Influencers", DRAMA showcases the new collaboration between J.M. Weston and the English Tailor Charlie Casely-Hayford. This short and immersive format called "Paris Calling" is uncompromisingly contemporary and immerses J.M. Weston in a new territory with a strong and differentiating expression. This film, made on the occasion of the opening event of the London flagship, places us at the heart of the process of creating the collection, in a universe imbued with the soul of the two iconic capitals that are Paris & London.

Creation of a brand territory exclusive to J.M WESTON