GROUPE ESSEC Head of Consumer Goods Practice
For you... what can’t money buy?
The dream, that moment when you come out of reading a book, a film and you come back to reality… when you feel that you have been living in another world, you can’t buy that, money can have no effect on that.
How are consumers’ needs and desires evolving in the post-crisis period?
Times of crisis only accelerate trends that already existed, that were already rooted in consumer needs. What is essential is the need for transparency, the desire for people to talk to us in a genuine, authentic way.
What stance should you adopt for brands?
I would suggest two words: resilience and transparency.
Resilience is the fact that a brand is sustainable. Sustainable doesn’t necessarily mean “environment”, “sustainable development”, it’s merely the fact of lasting: how do you ensure that the brand you embody will still exist in 100 years? How do you get it through the crises and various disruptions of history?