Giachi Oleari

Brand Strategy

TELL THE STORY OF THE GIACHI OLEARI LIFESTYLE.

To assist the international implementation of a world-class olive oil, DRAMA presents the Giachi brothers' farm nestled among their hundred-year-old olive trees in the heart of Italy.

APPROACH

A strategy highlighting the Giachi brothers' unique connection to the land. An ode to joy and authentic savors. When swept up in the whirl of simple living, delicacy, generosity, and sincere relationships are manifest.