TELL THE STORY OF L'ÉTÉ BY EXPLORING NEW WRITINGS.
DRAMA launches and stages its own fragrance : L'été. A raw interpretation of Mediterranean summers to reveal the agency's creative singularity.
DRAMA conceived an original, bold, limited-edition creation, in collaboration with perfumer Alexis Dadier and the Robertet house. A multi-disciplinary project, olfactory, visual and sound, amplified by a 360° launch strategy.