Dior Prestige
Brand universe
DEVELOP THE INFLUENCE OF THE DIOR PRESTIGE ANTI-AGE FRANCHISE ON THE INTERNATIONAL STAGE.
DRAMA redefines the vision of Dior Prestige femininity: powerful, authentic and resilient.
WILD
BORN
BEAUTY
APPROACH
A brand platform led by DRAMA cultivating the myth that links Christian Dior to the Rose de Granville, the franchise’s flagship ingredient. A raw, wild, majestic rose at the heart of a 360° strategy.