L'Oréal Paris
Digital Strategy
Creating the l'Oréal Paris FW22 digital editorial strategy.
DRAMA conceived and produced the social media campaign for the WALK YOUR WORTH l'Oréal Paris 2022 fashion show.
WALK
YOUR
WORTH
APPROACH
DRAMA promotes the L'Oréal Paris brand through a strong, edgy and engaging digital content mechanism. An ode to freedom of expression and movement for the feminine and feminist brand that forcefully displays its commitment to the independence and affirmation of women, and its fight against street harassment.